The StartCanada Blog provides insights about some of the work that we’re doing; including web design / development, design thinking, social media marketing, small business information, trends, tips, ideas and inspiration for start-ups, professionals, non-profits and small businesses.
Aaron Lewis, a design intern at Uber, ended an article he wrote with... "Owning a car will one day be like owning a horse - fun for the wealthy, but financially foolish for everyone else." It makes sense to me. However, the road towards that idea continues to inspire a lot of design ideas and opportunities. Here is FastCompany's Most Innovative list for the Automotive Sector in 2016:
Source/s: FastCompany Magazine, March 2016
Photo: Charging the Tesla Model S at Tesla, Robson Street, Vancouver by Angelo Narciso
The MIT Technology Review picks 10 emerging technologies that have a chance of solving big problems and opening up new opportunities. The 10 technologies that you need to know about are as follows:
As with the Nike campaign above and the following words of Petra Moser, assistant professor of economics at Stanford and its Europe Center, is risk, or that fearless culture, the key ingredient that drives US tech giants?
Mosler compares Europe and the US:
Source: A Fearless Culture Fuels U.S. Tech Giants, New York Times
Last April 21, Google announced the implementation of its mobile-friendly update. The update:
How does that affect your website? Your website has to represent you well on mobile devices. Here are a couple of reasons you should care...
Test your website if it is mobile friendly through Google's Mobile Friendly Test.
In seconds, the test reveals if your website is awesome and mobile-friendly. It even gives a phone screen shot of how the Googlebot sees your website!
Google recognizes three different configurations for building mobile sites.
Responsive web design is Google's recommended design configuration for building websites.
Today, Google will add "mobile friendliness" to the 200 or so factors it uses to rank websites on its search results. The two important changes are as follows:
Google will start to reward sites that provide a good mobile experience for users. As a result, websites that do not meet Google's criteria will tumble in its all-important rankings.
While the mobile-friendly change is important, the ranking update will not make a non-mobile-friendly page with high-quality content rank below lower-quality pages that are mobile-friendly.
According to Experian Marketing Services, three quarters of tablet owners surf the web in a typical week.
|Social Network / Blog||50.2%|
Source: Popular Demand, New York Times
Photo: © Angelo Narciso, Apple iPad Version 1.0
Source: Quentin Hardy, New York Times
Google partnered with Ipsos OTX Media CT to understand smartphone usage in the Canada. We found that smartphones have become an indispensible part of daily life with a 56% household penetration and 79% of those users never leaving home without their device. These devices have also changed our buying behaviour with 77% of Canadian users having used their device to research a purchase and 1 in 2 users having done so after seeing a mobile ad.
StartCanada is a Canadian company that designs, develops and manages elegant and effective websites for start-ups, professionals, non-profits and small businesses. StartCanada also provides social media marketing services for its clients.
Angelo Narciso leads StartCanada and is involved with business development, the design thinking process of web design / development, website management and social media marketing.