The StartCanada Blog provides insights about some of the work that we’re doing; including web design / development, design thinking, social media marketing, small business information, trends, tips, ideas and inspiration for start-ups, professionals, non-profits and small businesses.
Last April 21, Google announced the implementation of its mobile-friendly update. The update:
How does that affect your website? Your website has to represent you well on mobile devices. Here are a couple of reasons you should care...
Test your website if it is mobile friendly through Google's Mobile Friendly Test.
In seconds, the test reveals if your website is awesome and mobile-friendly. It even gives a phone screen shot of how the Googlebot sees your website!
Google recognizes three different configurations for building mobile sites.
Responsive web design is Google's recommended design configuration for building websites.
Today, Google will add "mobile friendliness" to the 200 or so factors it uses to rank websites on its search results. The two important changes are as follows:
Google will start to reward sites that provide a good mobile experience for users. As a result, websites that do not meet Google's criteria will tumble in its all-important rankings.
While the mobile-friendly change is important, the ranking update will not make a non-mobile-friendly page with high-quality content rank below lower-quality pages that are mobile-friendly.
According to Experian Marketing Services, three quarters of tablet owners surf the web in a typical week.
|Social Network / Blog||50.2%|
Source: Popular Demand, New York Times
Photo: © Angelo Narciso, Apple iPad Version 1.0
"As the mobile world expands to include more and more platforms and screen sizes, it becomes very hard to build one-off apps for each of them. By mid to late 2015, it's going to be quite reasonable to embark upon a real multi-platform web-based app development strategy. As a consumer, it means you'll have to worry less about which mobile device you're running - you can choose one based on taste, not technical limitations." - Ian Bell, Founder/CEO, Rosterbot
Source: Canadian Business
Source: Quentin Hardy, New York Times
Google partnered with Ipsos OTX Media CT to understand smartphone usage in the Canada. We found that smartphones have become an indispensible part of daily life with a 56% household penetration and 79% of those users never leaving home without their device. These devices have also changed our buying behaviour with 77% of Canadian users having used their device to research a purchase and 1 in 2 users having done so after seeing a mobile ad.
StartCanada is a Canadian company that designs, develops and manages elegant and effective websites for start-ups, professionals, non-profits and small businesses. StartCanada also provides social media marketing services for its clients.
Angelo Narciso leads StartCanada and is involved with business development, the design thinking process of web design / development, website management and social media marketing.