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StartCanada Blog

The StartCanada Blog provides insights about some of the work that we’re doing; including web design / development, design thinking, social media marketing, small business information, trends, tips, ideas and inspiration for start-ups, professionals, non-profits and small businesses.

Google Adds Mobile Friendly to Search Today

Today, Google will add "mobile friendliness" to the 200 or so factors it uses to rank websites on its search results. The two important changes are as follows:

  • Google will be expanding the use of mobile-friendliness as a ranking signal which will have a significant impact on search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
  • Google will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.

Google will start to reward sites that provide a good mobile experience for users. As a result, websites that do not meet Google's criteria will tumble in its all-important rankings.

While the mobile-friendly change is important, the ranking update will not make a non-mobile-friendly page with high-quality content rank below lower-quality pages that are mobile-friendly.

Source: Google, New York Times, Econsultancy
Photo: © Angelo Narciso, Casablanca, Morocco

Planet of the Phones

  • Today, about half of the adult population owns a smartphone; by 2020, 80% will
  • The average American is buried in one for over two hours every day
  • Nearly 80% of smartphone-owners check messages, news or other services within 15 minutes of getting up
  • The boring old PC sitting on your desk know nothing about you. But phones travel around with you - they know where you are, what websites you visit, whom you talk to, even how healthy you are

Mobile Gets Personal

"As the mobile world expands to include more and more platforms and screen sizes, it becomes very hard to build one-off apps for each of them. By mid to late 2015, it's going to be quite reasonable to embark upon a real multi-platform web-based app development strategy. As a consumer, it means you'll have to worry less about which mobile device you're running - you can choose one based on taste, not technical limitations." - Ian Bell, Founder/CEO, Rosterbot

Source: Canadian Business

Cisco Predictions of Mobile Data Traffic

  • By 2019, 69% of the world, or 5.2 billion people, are expected to be mobile users
  • 72% of mobile traffic will be video
  • 54% of mobile traffic will be from Wi-Fi and small cell networks, instead of conventional cellular systems
  • Cisco forecasts 24.3 exabytes as month on global cellular and 29 exabytes a month on Wi-Fi. One exabyte is a billion gigabytes
  • By 2018, the number of minutes of voice over WiFi systems could surpass LTE

Source: Quentin Hardy, New York Times

Our Mobile Planet: Canada

Google partnered with Ipsos OTX Media CT to understand smartphone usage in the Canada. We found that smartphones have become an indispensible part of daily life with a 56% household penetration and 79% of those users never leaving home without their device. These devices have also changed our buying behaviour with 77% of Canadian users having used their device to research a purchase and 1 in 2 users having done so after seeing a mobile ad.

  • Smartphone penetration has risen to 56% of the population and these smartphone owners are becoming increasingly reliant on their devices.
    • Businesses that make mobile a central part of their strategy will benefit from the opportunity to engage the new constantly connected consumer.
  • Smartphone users are multi-tasking their media with 80% using their phone while doing other things such as watching TV (47%).
    • Place of Use: 96% at home; 86% on the go; 86% in a store
    • Extending advertising strategies to include mobile and developing integrated cross-media campaigns can reach today’s consumers more effectively.
  • Appearing on smartphones is critical for local businesses. 89% of smartphone users look for local information on their phone and 88% take action as a result, such as making a purchase or contacting the business.
    • 55% search on their smartphones everyday
    • Smartphone owners search: 68% Product info; 59% Restaurants, Pubs & Bars; 44% Travel
    • 89% of smartphone users have looked for local information; 88% have taken action as a result
    • Ensuring that clickable phone numbers appear in local results and leveraging location based services on mobile make it easy for consumers to connect directly with businesses.
  • Smartphones are critical shopping tools with 77% of users having researched a product or service on their device. 27% of smartphone users have made a purchase on their phone.
    • Place of Search: 54% Home; 29% On the go; 29% In a store
    • Having a mobile-optimised site is critical and a cross-channel strategy is needed to engage consumers across the multiple paths to purchase.
  • Smartphones are also a critical component of traditional advertising as 51% have performed a search on their smartphone after seeing an offline ad.
    • Making mobile ads a part of an integrated marketing stately can drive greater consumer engagement

Source: Google

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StartCanada Business Development Corporation

Big dreams. Start here.

StartCanada is a Canadian company that designs, develops and manages elegant and effective websites for start-ups, professionals, non-profits and small businesses. StartCanada also provides social media marketing services for its clients.

Angelo Narciso leads StartCanada and is involved with business development, the design thinking process of web design / development, website management and social media marketing.