• Big dreams. Start here.
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  • StartCanada: Web Design / Development + Social Media Marketing

StartCanada Blog

The StartCanada Blog provides insights about some of the work that we’re doing; including web design / development, design thinking, social media marketing, small business information, trends, tips, ideas and inspiration for start-ups, professionals, non-profits and small businesses.

75% Of Tablet Owners Surf The Web

According to Experian Marketing Services, three quarters of tablet owners surf the web in a typical week.

Visit Websites 74.5%
Email 63.3%
Social Network / Blog 50.2%
Download App 46.5%
Play Games 46.1%
Watch/Download/Stream Video 35.0%
Messaging 14.7%
GPS 13.7%
Camera 12.5%
I.M./Chat 11.3%

Source: Popular Demand, New York Times
Photo: © Angelo Narciso, Apple iPad Version 1.0

Two Rules for Strategy Decisions

... According to Reid Hoffman, co-founder and chairman of LinkedIn and partner at the venture capital firm Greylock.

Principle #1: Speed

  • If you aren’t embarrassed by the first version of your product, you shipped too late.
  • In founding a startup, you throw yourself off a cliff and build an airplane on the way down.
  • What many do instead — at their own peril — is encounter a situation in which they have limited information, punt on the decision until they gather more information, and endure an information-gathering process that takes longer than expected. Meanwhile, the world changes.

Principle #2: Simplicity

  • Wrestle with complexity, yes, but frame and commit to a decision that’s simple enough for everyone to understand and act on.

When there’s a complex list of pros and cons driving a potentially expensive action, seek a single decisive reason to go for it — not a blended reason. There needs to be one decisive reason.

If you come up with a list of many reasons to do something, Nassim Taleb once wrote, you are trying to convince yourself — if there isn’t one clear reason, don’t do it.

Source: Ben Casnocha, Harvard Business Review
Photo: © Angelo Narciso, Rolls Royce Engine, Air & Space Museum, Washington, DC

Our Mobile Planet: Canada

Google partnered with Ipsos OTX Media CT to understand smartphone usage in the Canada. We found that smartphones have become an indispensible part of daily life with a 56% household penetration and 79% of those users never leaving home without their device. These devices have also changed our buying behaviour with 77% of Canadian users having used their device to research a purchase and 1 in 2 users having done so after seeing a mobile ad.

  • Smartphone penetration has risen to 56% of the population and these smartphone owners are becoming increasingly reliant on their devices.
    • Businesses that make mobile a central part of their strategy will benefit from the opportunity to engage the new constantly connected consumer.
  • Smartphone users are multi-tasking their media with 80% using their phone while doing other things such as watching TV (47%).
    • Place of Use: 96% at home; 86% on the go; 86% in a store
    • Extending advertising strategies to include mobile and developing integrated cross-media campaigns can reach today’s consumers more effectively.
  • Appearing on smartphones is critical for local businesses. 89% of smartphone users look for local information on their phone and 88% take action as a result, such as making a purchase or contacting the business.
    • 55% search on their smartphones everyday
    • Smartphone owners search: 68% Product info; 59% Restaurants, Pubs & Bars; 44% Travel
    • 89% of smartphone users have looked for local information; 88% have taken action as a result
    • Ensuring that clickable phone numbers appear in local results and leveraging location based services on mobile make it easy for consumers to connect directly with businesses.
  • Smartphones are critical shopping tools with 77% of users having researched a product or service on their device. 27% of smartphone users have made a purchase on their phone.
    • Place of Search: 54% Home; 29% On the go; 29% In a store
    • Having a mobile-optimised site is critical and a cross-channel strategy is needed to engage consumers across the multiple paths to purchase.
  • Smartphones are also a critical component of traditional advertising as 51% have performed a search on their smartphone after seeing an offline ad.
    • Making mobile ads a part of an integrated marketing stately can drive greater consumer engagement

Source: Google

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StartCanada Business Development Corporation

Big dreams. Start here.

StartCanada is a Canadian company that designs, develops and manages elegant and effective websites for start-ups, professionals, non-profits and small businesses. StartCanada also provides social media marketing services for its clients.

Angelo Narciso leads StartCanada and is involved with business development, the design thinking process of web design / development, website management and social media marketing.